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Service Schema Type

If you run a website with pages about specific services – such as a home cleaning service, repair replacements, interior design, etc – we recommend taking advantage of the Service Schema type. Doing so helps search engines better understand the contents of your pages and information about the service business your webpage is about.

And, in turn, Google may present it to its users (i.e. searchers) in unique ways through the use of SERP features (such as rich snippets) in Google Search results – making it easier for you to stand out among your competition and for potential customers to reach you. Fortunately, applying the Service Schema type to any number of pages on your website couldn’t be easier than it is with Rank Math.

How to Add Service Schema Markup to Your Posts/Pages

Before we begin, you’ll need to ensure that Rank Math’s Schema Module has been enabled on your website by navigating to Rank Math > Dashboard in your WordPress admin area.

In this tutorial, we’ll walk you through how to use the Service Schema type on a post or page as well as the various available settings for it – let’s get started:

1 Edit Your Post or Page

To add the Service Schema Type first head over to the edit page for that post, by clicking Edit as shown below:

Edit the post

2 Open Rank Math In The Gutenberg Sidebar

You can open Rank Math in the Gutenberg sidebar by clicking on the Rank Math SEO icon for the page.

Or click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section as shown below:

3 Navigate to the Schema Settings for This Post/Page

Then go to to the Schema Settings by clicking on the Schema tab and click on Schema Generator.

Click on Schema Generator

4 Open Rank Math’s Schema Builder

Find the Service Schema from the list and click on Use to open the Schema Builder.

click on use

The Schema Builder will then show up.

Now, let’s have a closer look at each of the available options.

Service Schema Type Setup & Available Options

1 Headline

Write a headline that contains the name of the service. You can also make use of variables if you have mentioned them in the post title.

Enter headline

2 Description

Enter the description of the service in this field. You can also use the variables to create a dynamic description of the service.

Enter Description

3 Shortcode

Copy and paste the shortcode in your content to display your Service Schema data on front-end.

Shortcode - Service Schema

4 Service Type

Enter the type of the service being offered in this field. For example: car washing.

Enter service type

5 Offers

Enter the price of the service without any currency symbols in the Price field. Enter the currency of the price in the Currency field here.

Enter the price and currency

And, that’s it! Click on Save for this Post once you’re done making any changes to the Service Schema for this page. Then, simply update the page as you normally would after making a change or click Publish if this is a newly created page. You can then check your Schema with the help of Google’s Rich Results Testing Tool.

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